John Cox is the founder of Setter Financial, where he helps individuals, families, and small business owners better understand their options for retirement planning, investments, insurance, annuities, estate-planning resources, and Medicare referrals.

John believes financial planning does not need to be complicated. His approach is straightforward: educate first, understand the client’s goals, and then help identify solutions that fit their situation.

As an Investment Adviser Representative, John also works with clients on retirement and investment strategies through his affiliated advisory firm. His goal is to help clients build, protect, and eventually create income from the assets they have worked hard to accumulate. The Registered Advisory Firm (RIA) is not affiliated with Setter Financial as a result retirement & investments will not be advertised on this site.

Setter Financial was named after John’s love of English Setters and the outdoors, reflecting the personal, practical approach he brings to every client relationship.

When he is not working with clients, John is found spending quality time with his family, sharing his deep passion for the outdoors.  Hi is happiest when he is out hunting pheasant and grouse, fishing, and working with his English Setters alongside his wife, Terra, their two sons, Devvin and Jordan and their daughter-in-law, Taylor. For John, there is no greater joy than sharing the excitement of the hunt and the peace of nature with his family and their beloved dogs.

Education first. No pressure. Just options.

Setter Financial is affiliated with Estate Guru for estate-planning services. All estate-planning legal services and document preparation are completed through Estate Guru’s legal team. Setter Financial helps clients understand their options, gather the necessary information, and move through the estate-planning process, while Estate Guru’s legal team handles the legal work and prepares the documents.

Estate-planning services may include wills, revocable living trusts, Powers of Attorney, and related planning needs.

Setter Financial is not a law firm and does not provide legal or tax advice. Legal services and estate-planning documents are provided through Estate Guru’s legal team.